Welcome to Gracie's on West Main
Project 32
Irish Bacon
Gracie's: a Story
A Story By Jim Rutolo and Gracie Volker
Why do the prices all end .32¢?
Gracie and I have always felt that providing a good place to work for our staff was as important to Gracies as we are. After all, our staff create the experiences you have here. Our mission has always been to provide true human connection through shared great food, and to provide an opportunity to be successful through hard work and drive. At the center of that mission is people, the people that walk through our doors as customers and the people who walk through our doors as team members. Serving both groups is important to Gracie and me.
Gracie's has always been the kind of place people tell stories about! More and more as the years have gone on Gracie and I are less likely to be the ones creating those stories with our customers. They are our servers, our managers, our support staff, our cooks, our bakers, our chefs, and yes, our dishwashers. Gracie and I have felt a greater responsibility to provide more than just a place to work. We have continued to look at ways to give back to our staff, to provide them with opportunities and benefits that are rarely ever available in our industry.
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Jim & Gracie would like to personally welcome you to our restaurant. It’s our entire team’s hope that you have a great experience here with us today. We make everything fresh, from scratch and to-order, and source as many ingredients locally when possible. We smoke our own meats, make our own jams, sauces, and dressings. Our full-time baker bakes all our sweet treats and decadent desserts in house as well- so save room or plan on taking something home!
On an early spring morning, Gracie and I ventured out of the house on a mission. At the time she was always off on Saturdays, but I always worked. So we got up early to make the drive to an almost hidden butcher shop on RT 272, down past Willow Street. For what reason you ask? Well, what else gets a man up early on a Saturday morning- BACON! Now this was months before Gracie’s on West Main was even a glint in our eye.
See Gracie had been managing this little cafe in Strasburg for a few years and the ba-
con was awesome. It came from a now closed butcher shop called Howry’s. We’d tried twice before to head there for some sweet smoked meats. Problem was he
SOLD OUT! That’s right he SOLD OUT! See Mr. Howry was only open on Saturdays, and I came to find out that he was “open” at about 5am and closed when he sold out.
Walking into that Butcher shop was a little like walking back in time. I felt like my grand-parents must have at their local butcher shop. Meat and cheese hanging behind the counter, old pictures and wonderful smells!
I was in heaven! I ordered bacon of course, smoked pork chops, a few steaks for later in the week. I thought I was done, when he asked if we wanted anything else.... it was then that my wandering eye caught it. This small football shaped piece of meat. “What’s that?” I asked. “Irish Bacon” he tells me.
Now I was in my 30’s at the time and had been in the restaurant business for most of my life- and I’d never heard of Irish Bacon. He sees the confused look on my face and before I can ask (because I’m sure I’m not the first...).
“It’s from the shoulder, if I don’t sell a pork butt I turn it into Irish bacon.”
I pressed him for more info... “It’s a muscle behind the shoulder blade, I cure it for 10 days and smoke it for 2 days just like bacon.”
It took everything in me not to eat it out of the bag on the way home, but alas, I had to get to work. My first taste would have to wait till Sunday.
I’ve only had a few of what some may call “life changing culinary experiences”.....This was one! The smell coming off the Irish bacon was transforming. It took me to a camp fire in the hills it was so smoky. Then the taste: meaty, rich, the sweetness of the malard reac-tion. I remember hours later you could smell your fingers, and that lingering smokey bacon goodness was still there.
Well a few months later we opened Gracie’s and Howry’s is my first stop, literally! The Irish breakfast sandwich is
on the menu because I had to share this amazing bacon with
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A Story By Jim Rutolo
“Well, what else gets a man up early on a Saturday morning- BACON!”
“We’re passionate about making your food fresh to order, from scratch, and locally sourced when possible.”
The story of Gracie’s starts long before June 2013. As
a college graduate in 2009, with the recession raging, job prospects were slim. With a degree in history and latin, well realistically it qualified Gracie
to become a barista! LOL, no really!
After months of struggling to find meaningful work in museums, a cafe in Strasburg was hiring. Being only 2 doors down from our new apartment, Gracie applied. Armed with a piece of freshly baked cherry
pie she nailed her interview! That started a three year journey of learning and falling in love with the craziness of the restaurant business.
As for me, well I've wanted to own a restaurant since I was 9. I was cooking burgers &
fries standing on a milk crate
at the pool concession stand at age 11. Went to culinary school at 15. I ran my first kitchen at 16. At 18, I was given my first Head Chef job. After some turmoil in fine dining I gave
the pizza business a try. I
started delivering, then making pizza. At 20 years old, I became one of the youngest store managers in the country for
that company, managing a store that did over a million in sales annually. After a year, I was 21
and burnt out! I’d been in the restaurant business for almost ten years and needed a break.
I really didn’t cook for a while.
I did sales for a few years and then an opportunity seemed
to drop in my lap to open my own pizza shop at 25. I did
and 2 years later I was toast.
I sold out and promised myself
I was done with the restaurant business forever!
As I watched Gracie fall
in love with the cafe she was working at, it reignited some
of those long dormant feelings. We started doing some cooking together. We started catering some events. She was and always will be my Sous Chef!
It was fun and we worked well together.
Gracie loved the cafe she worked in so much that, when she overheard the owner
talking about possibly selling, we approached her. It ended
up she wasn’t really ready to sell. So after a few weeks of dreaming what a cafe of our own would be like we decided to check Craigslist.
Where else do you find your future? But there it was, the 3rd listing on Craigslist.
I called on a Wednesday night
at 8:30pm, got some basic info and set up an appointment to see it on Sunday at 3pm. Then...
I totally forgot about it! It had been one of those fleeting thoughts of “what if we buy a restaurant? HOW much could
it cost?” P.S. No dumber words about the restaurant business have ever been uttered.
The truth was it didn’t matter, we didn’t have two nickels to rub together. So I forgot about our appointment. But as they say, God moves in mysterious ways. See, Gracie’s mom had been working at Zion Lutheran Church right across
the street. She knew we were broke. Freeze & Frizz was
having a banana split sale that Sunday because it was Mother’s Day. So we found ourselves a mile up the road when the old owner called and asked if we were still good to meet up.
I can honestly tell you if we weren’t just up the road we wouldn’t have gone. I said sure,
it can’t hurt to look! Well we looked, and fell in love with
this quirky little cafe with 18 seats, a tiny bar sink, a single sandwich panini press, a hot plate and a half oven.
We loved it so much we looked at all the possibilities,
all the things we could do.
In the end, we had to tell the current owner NO! We can’t buy the cafe. We don’t have the money. Again God moved in
our lives (whatever you want to call it in yours), and He laid out a path. One we couldn’t pass up.
Thank God we did! It’s made all the difference in our lives. We have expanded 8 times, going from 18 to 40, 60, 80, 110, 130 and now 160 seats. We have renovated the restaurant too many times to count, the biggest in 2019 that included moving the kitchen and bakery. The menus and the faces change often. Great food done right is still our goal! The Pandemic has taught us a lot, so much it's a whole other story. We came out of it a better restaurant, a different one for sure but better. Our goals have changed as our lives have too. Now with 2 kids, JW and Addie are growing fast. We've opened Louie's Kitchen and Bar in Reading. Now we have reopened Jimmie's Thing! What's next for us, who knows but great food will be at its core that is for sure! ■
Sun - Mon: 8am - 2pm
Tues - Sat: 8am - 8pm
Vol. II Issue 1
www.gracieslancaster.com
Gracie's On West Main
Page 8
OPEN 7 Days a Week!
Breakfast, Lunch & Dinner!
264 West Main St Leola Pa 17540
717-556-0004
Almond or Oat Milk
1.32Sugar Free Vanilla and Hazelnut
Cold Foam
1.32Milk Whole
3.32100% natural fruit juice and fruit puree, no high fructose corn syrup. Flavors strawberry, peach, or mango
Gracie's On West Main
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Beverages
Dinner
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Gracie's On West Main
espresso, steamed milk, and foam
Including one flavor
Our cold brewed coffee charged with nitrogen to give it a rich, creamy head similar to nitro draft beer, it is a coffee experience that has to be tried!
Our selection is always changing.
Check out our bakery case for our monthly flavors
We here at Gracie’s love to
support LOCAL! Here are some
of our local partners:
Amoroso's Bakery: Bellmawr, NJ
Lancaster County Coffee Roasters:Lancaster, Pa
L & S Sweeteners: Leola, Pa
Dart Container Company: Leola, Pa
Dietz & Watson: Philadelphia, PA
John F Martin: Stevens, Pa
Clark Associates: Lancaster, Pa
LeBus Bakery: King of Prussia Pa
Fountainhead Soda: Huntingdon Valley, Pa
Smucker Farm Eggs, Bird in Hand, Pa
Stoltzfus Meats, Intercourse, Pa
Consumer Advisory: Consumption of undercooked meat, poultry, or eggs may increase the risk of food-borne illnesses.
Alert your server if you have special dietary requirements.
Fresh
Squeezed!
Iced butterbeer latte, a sample of one of our homemade canned drinks, the spiced apple cran spritz, a hot white chocolate chai and and a hot pumpkin spice latte
Butterbeer Latte
7.32Brown butter toffee and caramel syrup latte. If iced topped with cold foam cream, if hot topped with whipped cream
We believe PSL should be all year round; don't like coffee as much order as a chai instead
make it a chai for +$1
Caramel Apple Tea Steamer
5.32Cinnamon Apple herbal tea, with caramel and steamed whole milk
Pumpkin Frappe
6.32vanilla bean frappe base (caffeine free) with pumpkin ; make it dirty and add a shot of espresso for 1.95
Espresso, chocolate and hazelnut syrup, and steamed milk
CANNED DRINKS
check out our host stand or ask your server about our homemade canned beverages!
Dinner Menu After 3pm
Cola Braised Beef
23.32USDA choice beef, braised in a cola and wine till fall apart tender and served over creamy colcannon with veg of the week
Mac & Cheese
18.32Creamy sharp cheddar and smoked gouda cheese sauce tossed with gemelli pasta and topped with your choice of pulled pork in bbq whiskey sauce, chicken tenders or our cola braised beef
Triple Meat Meatloaf
18.32Our take of classic meatloaf and of course it has to have bacon in it, a combination of ground beef, pork, bacon cooked with a bbq glaze and served with colcannon and veg of the week
Braised Beef Quesadilla
12.32Smoked gouda, sharp cheddar cheese, caramelized onions and cola braised beef served with beef gravy for dipping
Shepherds Pie
18.32Seasoned ground lamb, carrots, peas, in a rich gravy topped with local Bird in Hand potatoes, made into creamy mashed potatoes with sautéed cabbage, onions and melted cheese
Turkey Pot Pie
17.32Fresh pasta, roasted vegetables, roasted Weaver's Turkey Farm turkey, all covered in a rich turkey gravy
Burgers & Sandwiches
Braised Beef Burger
. . . . . . . . 17.32One smash burger, sautéed onions and mushrooms, cola braised beef and a combination of Swiss and smoked gouda cheese with a creamy horseradish with fries
Lamb Burger
. . . . . . . . . . . . . . . 16.32Grilled twin 3oz seasoned lamb smash patties with melted smoked gouda, mixed greens, tomato, pickled red onions and a mint chimichurri sauce with fries
Dinner Monte Cristo
. . . . . . . 15.32Our French toast with grilled ham, local turkey & Swiss cheese with a side of cranberry aioli served with chips
Colcannon
4.32Local Bird in Hand potatoes, made into creamy mashed potatoes with sautéed cabbage, onions all grilled to a golden brown in bacon fat
Seasonal Veg
5.32Ask you server about our current vegetable
Fries
4.32Fried in lard and rendered bacon fat ti a crispy golden perfection!
Side Salad
4.32Spring greens, marinated cherry tomatoes, cucumbers, croutons and dressing
Mac & Cheese
6.32Creamy sharp cheddar, gouda cheese sauce tossed with gemelli pasta
Braised Beef Benedict
18.32Toasted English topped with braised beef, gravy, two eggs, hollandaise sauce and served with home fries or side salad
Smashed Avocado on Toast
12.32Wheat toast topped with smashed avocado, served with marinated tomatoes, pickled red onions, red pepper flakes, sea salt, eggs, and mixed greens
A Belgium waffle topped with southern fried butter milk brined all white meat, hand breaded chicken tenders served with a spicy garlic chili syrup served with two eggs
Two slices of French toast, with nutella and fresh sliced bananas topped with whipped cream
2 slices of French Toast , with sliced fresh strawberries, chocolate sauce, candied walnuts, and whipped cream
Dinner Gracie's Breakfast
14.323 eggs, homes fries, toast with jam, 2 strips of bacon and your choice of sausage or scrapple with grilled banana nut bread or upgrade to French toast for $2 more
Irish Breakfast Sandwich
15.32Return of the Irish, toasted sourdough, Irish bacon, golden grilled colcannon, cheddar cheese and 2 eegs served with home fries
A sample of all our bacons, double smoked, caramelized, Irish, black pepper Worcestershire Irish, sweet garlic chili, bacon jam with crackers & our bacon of the month (ask your server)
Three large Belgium waffles, fresh strawberries, sliced bananas, Nutella, house made apple butter, whipped cinnamon butter, whipped cream and syrup
Cheese sauce with bacon crumble, ranch dressing & green onions
Upgrade to fries or side salad for $2.32
of double smoked, Irish & caramelized bacon, lettuce, tomato & chipotle aioli
Pulled pork, thick sliced grilled ham, swiss, yellow mustard, whiskey bbq sauce and house made pickles on grilled sourdough
Grilled Chicken Avocado Wrap
14.32Large flour tortilla filled with grilled marinated grilled chicken, lettuce, tomato, shredded cheese, avocado, and avocado ranch
Black, pinto & kidney beans, ground beef, ground pork, double smoked & Irish bacon in sauce made with four Mexican chilis topped with cheese & green onions
Gracie's On West Main
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Available all day
BACON & BRUNCHTIZERS
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Gracie's On West Main
All served on local grilled sourdough with Tomato Basil Bisque or Chips
For an additional $2.32 upgrade to side salad or our fries
Not Your Average Grilled Cheese
Our selection is always changing.
Check out our bakery case for our monthly flavors
Consumer Advisory: Consumption of undercooked meat, poultry, or eggs may increase the risk of food-borne illnesses.
This applies to all dishes that contain eggs, burgers or steaks ! Alert your server if you have special dietary requirements.
Consumer Advisory: Consumption of undercooked meat, poultry, or eggs may increase the risk of food-borne illnesses.
This applies to all dishes that contain eggs, burgers or steaks ! Alert your server if you have special dietary requirements.
Twin 4oz USDA smash burgers, cooked fast, thin, and juicy served on a buttered toasted brioche bun and served with fries
Melted American and cheddar
Bacon Jam
13.32Bacon jam-sweet, savory, sticky, gooey, spicy, & smokey bacon deliciousness, melted cheddar and American cheese
Whiskey BBQ sauce, double smoked bacon, house made onion rings and cheddar cheese
One fresh sausage patty, one burger patty, topped with American and cheddar cheese, crispy double smoked bacon and an egg on toasted brioche with bacon jam aioli served with home fries
Check out our reviews on Yelp and Trip Advisor. Like us on Facebook. Post a photo on Instagram!
Burgers
Bacon of the Month
MKTcheck our specials menu for prices and description !
Locally made, thick cut, naturally hard wood smoked twice - 3 slices
Inspired by the flavor combinations found in South East Asia, It's sweet, spicy, sour, salty and smokey too! 3 - slices
Locally sourced hickory smoked bacon cooked in caramelized brown sugar ... Let's call it for what it is bacon candy or just possibly the best thing you'll eat this week! 3-strips
What is Irish bacon...? It's a shoulder bacon, made from a heritage pig that has larger shoulders. The muscle is called a blade butt, it is cured and smoked like bacon, it's incredible! 3 - thick slices
It's steak bacon just trust me....what, you need more than that? ... Ok, it's our Irish bacon tossed in black pepper and Worcestershire sauce! So yeah like I said, it's steak bacon! 3 thick slices
Big Ass Plate of Bacon
A full pound of double smoked bacon piled high and ready to be devoured!
14 slices of local bacon goodness!!!
***Can't substitute a different bacon***
Irish Bacon continued from page 1
Cheese 14.32
House smoked pulled pork, whiskey BBQ, American and cheddar cheese
Blazing Grilled Cheese
. . . 14.32Smoked chicken, cheddar cheese, pepper jack cheese, sweet garlic chili bacon & blazing sauce - it's got an asian flair with real southern kick
Double-smoked and Worcestershire, black pepper Irish bacon with American and provolone cheese
people. As I said, he only made it if he had pork butt leftover and as much as I tried, I couldn’t get him to make more for me. We got busier and needed more Irish bacon. I even begged him to show me how he made it. “It’s taken me 50 years to perfect these recipes, you’re young you’ll figure it out.”
Well after weeks of looking, I found a supplier towards Philly that we used for several years. Then they stopped making it too. I found North Country Smoke House about a year ago and they have been wonderful, but....Howry’s Irish Bacon was and still is the BEST smoked meat I’ve EVER eaten. I’m sad to say that Howry’s is no more and the Irish Bacon we sell is amazing, but when I eat it leaves me haunted by the memory of Howry’s. I will search my whole life for that experience again.Thanks to R P Howry Butcher Shop. Without him and his Irish bacon maybe, just maybe, Gracie’s wouldn't be what it is today. ■
Barbacoa Beef Tacos
11.32Two local grilled corn tortillas filled with spicy braised barbacoa beef, oaxaca cheese and fresh salsa
Quesadilla
Melted Oaxaca cheese, seasoned peppers & onions, black bean salsa & grilled corn relish served with salsa and cilantro lime cream
Barbacoa Beef 13.32
Chicken Fingers
11.32Southern Style hand breaded, buttermilk brined all white meat chicken tenders served with Blazing Sauce (Spicy Asian BBQ) or Whiskey BBQ Sauce
Smoked Wings
9.328 - Seasoned, smoked & fried wings tossed in choice of whiskey BBQ, whiskey Buffalo sauce, Asian style BBQ, and served with ranch or blue cheese
Death Fries
10.32Fries topped with bacon bits and shredded cheese, baked to perfection, and topped with green onions, a drizzle of spicy whiskey BBQ & ranch
"Your go to spot" Brunch, Lunch, Dinner, Drinks
12 Village Center Drive, Reading, PA 19607
Mon-Thur 11am -10pm
Friday 11am - 11pm
Saturday 8am - 11pm
Kitchen Closes 1 hour early
New hand spun milkshakes
add one to a burger 6
Signature French Toast stuffed with thick sliced grilled ham, caramelized bacon, and two eggs
Gracie's Breakfast Sandwich
14.32Toasted brioche bun, bacon jam aioli, American cheese, two eggs, caramelized bacon & thick sliced grilled ham. Served with home fries
Our classic Belgium waffles
Bacon crumble, Irish & Canadian bacon tossed in a little Worcestershire & black pepper with colby cheese
Diced ham, sautéed peppers and onions, with pepper jack cheese
Lancaster coffee & black pepper rubbed pulled pork, colby cheese, sautéed pepper & onions, with whiskey BBQ sauce
American & cheddar cheese, pulled pork with whiskey BBQ sauce
Breakfast Bacon Jam
13.32Croque Madame
16.32Grilled sourdough, thick sliced grilled ham, provolone & swiss, covered in a dijon bacon mornay sauce then topped with two eggs
Gracie's On West Main
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Breakfast Till 3pm
ALL BREAKFAST ITEMS TILL 3PM
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Gracie's On West Main
Smashed Avocado on Toast
12.32Wheat toast topped with smashed avocado, served with marinated tomatoes, pickled red onions, red pepper flakes, sea salt, eggs, mixed greens with classic vinaigrette
Over Home Fries . . . . . . . . . . . . . . . . .13.32
Side of Creamed Chip Beef . . . . . . . . . 8.32
Large flour tortilla filled with fresh country sausage, sliced ham, double smoked bacon, home fries and scrambled eggs, all smothered in cheese sauce
Large flour tortilla, Mexican seasoned home fries, refried black beans, sautéed onions, peppers, scrambled eggs, & house made chorizo, & ranchero sauce
Mexican seasoned home fries, crispy corn tortillas, refried black bean, ranchero sauce, queso fresco, two eggs, pickled red onions, avocado and salsa
Two eggs any way, home fries, choice of bacon, ham, sausage or scrapple, your choice of toast and grilled banana nut bread.
A Belgium waffle topped with southern fried butter milk brined all white meat, hand breaded chicken tenders served with a spicy garlic chili syrup served with two eggs
All Benedicts get two basted eggs, topped with our house made Hollandaise sauce & served with choice of home fries or side salad
Classic Benedict
13.32Toasted english muffin, grilled thick sliced ham
California Benedict
16.32Toasted wheat, smashed avocado, sautéed spinach, marinated cherry tomatoes, and onions
Toasted english muffin, grilled Irish bacon
Home fries, house made chorizo, sautéed peppers, pickled red onions, chipotle lime aioli, queso fresco and two eggs
Cream chip beef, sautéed peppers, onions, mushrooms over home fries & two eggs
Country Hash
16.32Local sausage, ham, sautéed peppers & onions, shredded cheese, creamy mornay sauce, two eggs all over home fries
Victor's Barbacoa Beef Breakfast
17.32Mexican Home fries. braised spicy barbacoa beef, refried black beans, smashed avocado, queso fresco, fresh salsa, pickled red onions & two eggs all served with warm local corn tortillas
Our selection is always changing.
Check out our bakery case for our monthly flavors
Thick sliced Whole Wheat, Seedless Rye, Sourdough, and Thomas' English Muffins
If you have to ask... just order it. Who knows you may like it? Let's call it pork & corn meal fried pâté. The real question is - are you a ketchup or syrup person?
Spring greens, cherry tomatoes, cucumbers, croutons and dressing
Consumer Advisory: Consumption of undercooked meat, poultry, or eggs may increase the risk of food-borne illnesses.
This applies to all dishes that contain eggs, burgers or steaks ! Alert your server if you have special dietary requirements.
Salads
Available all day
Smoked Southwest Salad
14.32Spring greens, cucumbers, marinated tomatoes, tortilla chips, with pepper jack, queso fresco cheese, smoked chicken with a chipotle lime dressing
Spring greens, shredded iceberg, sliced tomato, onions, twin burger patties, pickles, shredded cheese, fries and special sauce
2 slices of French Toast with nutella and fresh sliced bananas topped with whipped cream
2 slices of French toast with sliced fresh strawberries, chocolate sauce, candied walnuts, and whipped cream
Chocolate Sauce • Nutella Sauce • Candied Walnuts • Bananas • Fresh Strawberries • Whipped Cream
Ranch - Avocado Ranch - Chipotle-Lime Honey Lemon Vinaigrette -
Bleu Cheese (add +.75)
Spring greens, grilled marinated chicken, cucumber, marinated tomato, bacon crumble, hard-boiled egg, avocado, pickled red onions, bleu cheese crumbles, croutons and your choice of dressing
Spring greens, sliced apples, cheddar cheese, candied walnuts, marinated tomatoes, cucumbers, pickled red onion, croutons, grilled marinated chicken and your choice of dressing
Consumer Advisory: Consumption of undercooked meat, poultry, or eggs may increase the risk of food-borne illnesses.
This applies to all dishes that contain eggs, burgers or steaks ! Alert your server if you have special dietary requirements.
Going all the way back to 2017, Gracie and I have provided health insurance and paid time off for some of our staff. We wanted to do better than that. As we have all seen cost skyrocket we have fought to not increase pricing and we haven’t in almost 2 years. We are now making minor adjustments to the menu. Some prices have gone down, most items have gone up by $.32. Why 32¢? Because we want you to know that the money is not for Gracie and I. It's going to our staff to provide them with a better quality of life. We have revised the tip structure, which will include our entire staff so a little bit of the money that you tip your server will go to the support staff that helps them: the host, the food runners, the busser, and also the cooks, the dishwashers and the bakers that make your food. To achieve this, we have increased the wages of our servers to make sure they don't lose any money. Additionally, anybody over the age of 18 will have access to some form of a health benefit, paid time off, and a 401(k) plan. Some of the push back we’ve experienced from guests about this has been surprising, it is a bit hurtful. There seems to be a thought that those of us who work in the restaurant industry don’t deserve a livable wage, or benefits. We don’t feel that way, we know how incredibly hard our staff works, and we want to do what we can to provide a career and not just a job. What we do here at Gracie’s doesn’t just happen, it takes a huge team of very skilled people to create the experiences you tell stories about. We thank you for allowing us to do what we love for a living.
Project 32... continued from page 1